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Trekkline Inc. was founded as a consulting-oriented value added reseller (VAR), became a reseller to fill the market need for personal computers, and is emphasizing service and support to differentiate itself from price-oriented competitors. Recent changes in the computer reseller market have adversely affected many resellers. These include margin squeezes, longer collection periods, and lower inventory turnovers. All of these concerns are part of the general trend affecting computer resellers. The margin squeeze is happening throughout the computer industry worldwide. Our support services, with which we hope to capture market share will include such services as; training, upgrade offers, installation services, network configuration services, etc. The company will seek to aggressively pursue new opportunities. Trekkline Inc. focuses on regular consumers, local markets, small business and home office, with special focus on the high-end home office and the 5-20 unit small business office. The last study we saw published has retail sales growing at 5% per year, while Web sales and direct sales are growing at 25% or 30%. There are several different kinds of computer retailers within the industry including: 1. Computer dealers: often focused on a few main brands of hardware, usually offering only a minimum of software, and variable amounts of service and support. Their service and support is not usually very good and their prices are usually higher than the larger stores. 2. Chain stores and computer superstores: usually offer decent walk-in service, with very aggressive pricing, and little support. 3. Mail order: offer aggressive pricing of boxed product. For the purely price-driven buyer, who buys boxes and expects no service, these are very good options. We currently depend on newspaper advertising as our main way to reach new buyers. As we change strategies, however, we need to change the way we promote ourselves. We will be refocusing on our core message of service through radio, cable TV, sales brochures, direct mailers and newspapers. We need to sell the company, not the product. We sell Toshiba, Acer, Lenovo, IBM, Asus, MSI,Western Digital, Seagate,Logitech, Intel, AMD and more which Trekkline Inc. is an Authorize Reseller for these company
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